PET is widely used to produce plastic packaging. However, only around 20% of this material makes its way to recycling plants. The remaining part is either incinerated, disposed, landfilled or leaked into the oceans. Along with this observation, consumer pressure to increase recycled content in products is raising.
In response, major brands are making commitments to use in their packaging at least 50% recycled content by 2025 while guaranteeing the quality of the recycled material incorporated.